Ebook Strategic Issues Management: Organizations and Public Policy Challenges, by Robert L. Heath, Michael J. Palenchar
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Strategic Issues Management: Organizations and Public Policy Challenges, by Robert L. Heath, Michael J. Palenchar
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Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization's "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies.
- Sales Rank: #415114 in eBooks
- Published on: 2008-09-23
- Released on: 2013-01-10
- Format: Kindle eBook
About the Author
Robert L. Heath, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including The SAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008).
Heath has 3 decades' experience in corporate communication and positioning research. He has conducted research on risks related to various hazards, including those associated with chemical manufacturing and community right-to-know―key themes in community relations. In addition, he has published more than 100 chapters and articles and serves on the editorial and reviewer panels of several premier academic journals. He has received many honors from public relations professionals and academic associations and has lectured nationally and internationally on a wide array of topics.
Michael J. Palenchar is an assistant professor in public relations at The University of Tennessee’s School of Advertising and Public Relations, College of Communication and Information (Ph. D., University of Florida; M.A., University of Houston). Research interests include risk communication and issues management related to manufacturing, community relations and community awareness of emergency response protocols and manufacturing risks, community right to know issues, crisis communication, front groups and general public relations. He has more than a decade of professional experience working in corporate, non-profit and agency, as well as a risk communication and issues management research consultant for clients ranging from Fortune 500 companies to local government agencies to nongovernmental agencies. His research has been published in the Journal of Public Relations Research, Public Relations Review, Public Relations Journal, Environmental Communication and Communication Research Reports. He has five book chapters on risk, terrorism and professional ethics and more than 40 regional, national or international communication conference papers, winning 12 national or international top paper awards. With co-author Robert L. Heath in 2000 and Kathy Fitzpatrick in 2007, he won the Pride Award from the Public Relations Division, National Communication Association, for top published article in the field of public relations. He is an active member of AEJMC, NCA, PRSA, and ICA.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Heavily academic
By Linda M. Perry
I ordered this book for a graduate-level course in issues management and crisis communication. Since Robert Heath is a well known scholar in issues management, my students get the benefit of his considerable knowledge and his authoritative review of the scholarship of practitioners and other academics. However the writing is not inviting and is often tedious. It is quite redundant at times and must be reorganized for coherent lectures or discussions. Palenchar adds a lot to the book, with pithy descriptions, such as his definition for crisis as "risk manifested." His sections are much easier to read and better organized. Unless Heath gets a good editor, I probably will have to use a different book next time. It will probably be one that relies heavily on Heath's scholarship but is more clearly written. I also would like to see more on global issues and international organizations.
0 of 0 people found the following review helpful.
Not a great text book
By Dr.Mike Fan
I purchased this book for a graduate course. I found the content to be very convoluted and repetitive. The text focuses more on theories and studies as opposed to practical application. On the upside, it did arrive very quickly!
0 of 8 people found the following review helpful.
Great speed!
By ConnieM
Good delivery speed! The book arrives at my home just before my summer course begin.
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