Monday, 28 November 2011

[M187.Ebook] Ebook Download Seismic Design of Buildings and Bridges: For Civil and Structural Engineers, by Alan Williams

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Seismic Design of Buildings and Bridges: For Civil and Structural Engineers, by Alan Williams



� Written for engineers preparing for the National Structural Engineering Exam used in 26 states, the Structural Exam used in CA, NV, WA, HI, and ID, and the Special Civil Engineer Exam in CA


� Complies with the 1997 Uniform Building Code and the latest AASHTO, AISC, and SEAOC standards


� 100 example problems, of which 50 are examination problems


� Detailed step-by-step solutions for every problem in the book


� 18 calculator programs to solve the most frequent calculation procedures; written for HP-48G to present all intermediate stages as well as the solutions


� 8-page summary of useful equations for use at test time

This book has been written to assist candidates preparing for the seismic principles examinations. It is a comprehensive guide and reference for self study based on the 1997 edition of the Uniform Building Code. An introductory chapter describes the California Special Civil Engineer and Structural Engineer Exams and the NCEES Structural Examinations. Subsequent chapters cover General Seismic Principles; Static and Dynamic Lateral Force Procedures for Buildings; Seismic Design of Steel, Concrete, Wood, and Masonry Structures; and Seismic Design of Bridges. 30% text, 70% problems and solutions.

  • Sales Rank: #4808418 in Books
  • Published on: 1995-01
  • Ingredients: Example Ingredients
  • Original language: English
  • Dimensions: 11.50" h x 9.00" w x 1.25" l,
  • Binding: Hardcover
  • 437 pages

About the Author
Alan Willams, Ph.D., SE, C. Eng. has written the leading structural license review books. A University Professor and educator, and consultant on structural design.

Most helpful customer reviews

5 of 5 people found the following review helpful.
A Must Have Review Text
By robert duplaine
Mr. Williams presentation is clear and easy to follow. The text is well thought out and organized into separate chapters covering major design topics. He has taken the time to ferret out all the pertinent footnotes and includes them in the appropriate sections. His summaries and tables are worth the price of admission alone. If you are taking the SE Exam .... Get this book.

7 of 14 people found the following review helpful.
ANALISIS Y DISE�`O SISMICO DE ESTRIBOS DE PUENTES SOBRE PILOT
By A Customer
ANALISIS Y DISE�O SISMICO DE ESTRIBOS DE PUENTES SOBRE PILOTES SOBRE ROCAS Y/O SUELOS BLANDOS, METODOS DE CALCULO ACEPTADO POR LA NORMA ASSHTO 1996-REVISION 1998. INTERACCICI�N DEL RELLENO TRAS DEL ESTRIBO CON RESPECTO AL EFECTO SISMICO;EJEMPLOS DE CALCULO Y DISE�OS PASO A PASO, TABLAS DE PARAMETROS DE RESISTENCIA, ANGULOS DE FRICCI�N INTERNA.

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Friday, 25 November 2011

[Z420.Ebook] Ebook Marie-Antoinette and Count Fersen: The Untold Love Story, by Evelyn Farr

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Marie-Antoinette and Count Fersen: The Untold Love Story, by Evelyn Farr

A�new edition draws on fresh evidence from archive sources—including decoded secret correspondence—to peel back the layers of misinformation obscuring the Queen's great love affair and to reveal its impact on the destiny of the French Royal Family

The tragic life of Marie-Antoinette, last Queen of France, has assumed almost mythical proportions. A victim of political intrigue, she was known as the "Austrian whore" and accused of every imaginable sexual and political crime. Yet after the French Revolution she was reinvented as a martyr, and the image of the woman behind the propaganda grew even more distorted. Daughter of the Austrian Empress Maria Theresa, Marie-Antoinette was married at the age of�15 to the heir to the French throne. The vivacious Archduchess had charm and intelligence, while the Dauphin, crowned Louis XVI in 1774, was boorish, gauche, and unable to consummate their marriage. Rebuffed by him, the young girl engaged in a hectic social life and looked elsewhere for love. This book charts her transformation from reckless teenager to dignified yet misunderstood Queen and maps out in detail her enduring relationship with Axel von Fersen. Their liaison, based on deep affection and mutual passion, began long before revolutionary storm clouds gathered over France. Although known to insiders at court, her love for the chivalrous and handsome Swedish Count was suppressed in the many attempts to manipulate the Queen's image.

  • Sales Rank: #1219880 in Books
  • Brand: Farr, Evelyn
  • Published on: 2013-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x 5.50" w x 1.00" l, .0 pounds
  • Binding: Paperback
  • 309 pages

About the Author
Evelyn Farr is the author of Before The Deluge.

Most helpful customer reviews

7 of 7 people found the following review helpful.
An excellent study
By Anna-lena Berg
This is an excellent account of the surprisingly little known, and often misrepresented, love story between Queen Marie Antoinette and the Swedish Count Axel von Fersen. Ms Farr has gone to the primary documents instead of relying on secondary sources, and discovered the astonishing truth behind this controversial affair. I find her interpretations highly convincing and backed up by available data. This book is recommended reading for anyone interested in Marie Antoinette and the French revolution.

6 of 7 people found the following review helpful.
I enjoyed reading this book!
By Erna De Keijser
This book makes Marie-Antoinette very much look like a real person (which she was off course) and I like to believe that the story Evelyn Farr tells us is true because it would mean that MA did enjoy real love with a capital L in her short life.

1 of 6 people found the following review helpful.
One Star
By Amazon Customer
Trash book.

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Tuesday, 22 November 2011

[K267.Ebook] Fee Download Ecology of the Planted Aquarium, by Diana Walstad

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Ecology of the Planted Aquarium, by Diana Walstad

Book presents scientific information that hobbyists can use to set up and maintain successful planted freshwater aquaria. Book contains practical tips using a question-and-answer format in boxes scattered throughout the text. Hobbyists learn how to keep a healthy and inexpensive aquarium. Although the author prefers low-tech methods, she lays out the science that underlies all methods. The author shows that hobbyists can create thriving planted freshwater tanks WITHOUT CO2 injection, fertilizers, expensive lighting, and other high-tech gadgets.

  • Sales Rank: #75899 in Books
  • Published on: 2013-01-01
  • Original language: English
  • Dimensions: 11.50" h x 9.00" w x .75" l, 1.80 pounds
  • Binding: Hardcover
  • 193 pages

Review
I am delighted with the tack taken in which you provide scientific information for hobbyists to make sound aquarium management decisions. I applaud the approach to educate non-scientists about their subjects; too often the scientific laypersons are greatly underestimated. I was particularly pleased with the book's total avoidance of gadgets that are mostly quite useless. The book's ecosystem approach and balance of the system is the only reasonable direction long-term. --Robert G. Wetzel, Biology Professor, and Author of 'Limnology'

Your new book is outstanding in every respect. In my opinion, this is a definitive, practical guide for the aquarist who wants to set up a beautiful planted aquarium. Beyond the basics, it is an in-depth exploration of the aquatic ecosystem and how if affects plants. --Don Dewey, former editor of 'Freshwater and Marine Aquarium'

Based on science but engagingly written... The best part is that, in the practical setup section, the author tells exactly what to do, in simple terms, in lists of instructions that one can read and understand. Hooray! --'Aquaphyte' (University of Florida)

About the Author
Diana Walstad is a long-time aquarium hobbyist. She trained as a microbiologist and spent many years doing medical research at the University of North Carolina (Chapel Hill). Her last position was as a cell biologist at the National Institute of Environmental Health Science. In 2012, she published 'Cooking and Experimenting with Pressure Cookers', which describes new pressure cooking techniques.

Most helpful customer reviews

213 of 215 people found the following review helpful.
certainly the best book I've ever read about aquatic plants
By Tunc Ali Kuetuekcueoglu
As an experienced aquarist with a flair for biotop-aquariums I have a huge library of aquarium and ecology books at home. Most of them are printed with luxury paper and coverage including breathtaking pictures. But very few of them include key information that I exactly need. Can fish food alone cover all the nutrient needs of aquatic plants, if yes how? Do I really need additional CO2 and fertilizers? How can I maintain healthy low-tech natural aquariums free from algae with sun light? What are the most significant bio-chemical reactions that take place in the aquarium gravel & soil and how do they affect the general aquarium ecology, pH, KH, CO2, Iron-levels etc? Do plants really purify water, if yes how and which plants are better purifiers? Why are emergent plants better water purifiers? What does this heavy metal talk mean concretely? Do plants consume ammonia, nitrit and nitrate? Why do they generally prefer ammonia over nitrate? etc... etc...The author of this book apparently anticipated my unanswered questions of past and answered all of them in a step by step manner without a single logical gap. Don't let yourself negatively impressed by the modest look of the book. Its content is perfect!

122 of 123 people found the following review helpful.
Wow! Accessible, Technical, Wonderful!
By Dave Millman
First, the downside: If you want beautiful color pictures of plants, buy Nature Aquarium World (the other MUST HAVE plant book). There are no photos in this book. But if you want detailed, accessible information on how to create thriving planted aquariums, buy this.
Walstad maintains that thriving planted freshwater tanks can be created WITHOUT CO2 injectors, fertilizers, zillion-watt lighting fixtures, or many other high-tech gadgets. This book contains nothing but details on how she does so, from cover to cover.
If you've ever tried adding something (Iron, Light, whatever) and gotten an unanticipated result, you will probably find the answer here. She has lots of information about how plants impact every aspect or aquarium water chemistry.
This is a MUST HAVE book for plant enthusiasts.

60 of 61 people found the following review helpful.
A must for the aquatic gardener
By Jack O'Leary
This book is an excellent complement to the photo-laden coffee table books on planted aquariums. It is a thoroughly-researched treatise on what biological and chemical processes happen in an aquarium. Unlike most technical books, it manages to combine both detailed discussions of the science involved (including many references to the scientific literature) with practical tips that would be useful to the beginner, using a question-and-answer format in boxes scattered throughout the text.
The author, formerly the Technical Advisor to the Aquatic Gardeners Association, proposes a "low-technology" approach to maintaining a planted aquarium, eschewing the exotic materials and gadgets favored by the German and Japanese schools of aquarium design.

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Monday, 14 November 2011

[Z705.Ebook] Download Ebook In All Her Names: Explorations of the Feminine in DivinityFrom Harper San Francisco

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In All Her Names: Explorations of the Feminine in DivinityFrom Harper San Francisco

A quartet of harmonizing viewpoints on the value of the feminine in religion and society. Originally conceived by Charles Muscs and Joseph Campbell, this book consists of essays by the editors as well as Marija Gimbutas and eco-activist Riane Eisler.

  • Sales Rank: #137828 in Books
  • Published on: 1991-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x 5.75" w x .75" l,
  • Binding: Hardcover
  • 208 pages

From Library Journal
This important collection of essays (including Riane Eisler's "The Goddess of Nature and Spirituality," Marija Gimbutas's "The 'Monstrous Venus' of Prehistory: Divina Creatrix," Campbell's "The Mystery Number of the Goddess," Muses's "The Ageless Way of Goddess: Divine Pregnancy and Higher Birth in Ancient Egypt and China"), supplemented by an epilog of celebration, illustrates the past and present significance of Goddess. Campbell's contribution (his last completed work) indicates "that devotion to the perennial Goddess was a deep facet of Joe's Campbell's own credo." Eisler addresses with clarity what a new knowledge of our past and a partnership model of spirituality as well as the dominator model of patriarchy might mean for our future. Gimbutas gives a succinct account of Goddess based on archaeological evidence. Muses explores the contemporary relevance of ancient Egyptian and Chinese traditions. Highly recommended for academic, seminary, and large public libraries.
Copyright 1991 Reed Business Information, Inc.

Most helpful customer reviews

0 of 0 people found the following review helpful.
brilliant, complex and gripping
By Sunny Field
Joe Campbell's essay is intense, brilliant, complex and gripping. I read Joe's essay over and over again, and hopefully, understood some of it. I love Joe Campbell and all his writings.

0 of 0 people found the following review helpful.
Excellent book
By Maria Luz Alvarez
It was very intense, caught my attention 100%, I love Joseph Campbell books, He is an excellent teachen and menthor, Thank you!!!

0 of 0 people found the following review helpful.
Five Stars
By A Customer
Brilliant - as always.

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In All Her Names: Explorations of the Feminine in DivinityFrom Harper San Francisco PDF
In All Her Names: Explorations of the Feminine in DivinityFrom Harper San Francisco PDF

[Q454.Ebook] Free PDF Oil Spill! (Let's-Read-and-Find-Out Science), by Melvin Berger

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Oil Spill! (Let's-Read-and-Find-Out Science), by Melvin Berger

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Oil Spill! (Let's-Read-and-Find-Out Science), by Melvin Berger

Did you know that an oil spill occurs somewhere in the world almost every day of the year?

Oil spills can have many different causes, but the result is the same. Oil harms plants and wildlife that make the oceans and coastlines their home. Scientists are learning the best ways to combat oil spills. Learn how you can help, too!

  • Sales Rank: #197472 in Books
  • Brand: Collins
  • Published on: 1994-04-30
  • Released on: 1994-04-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .7" w x 10.00" l, .29 pounds
  • Binding: Paperback
  • 32 pages
Features
  • Great product!

From Booklist
Ages 5-8. Beginning with the events and effects of the Exxon Valdez disaster, Berger introduces children to the causes of oil spills, the ecological damage they cause, and the ideas and technologies developed to deal with them. Although the text is simple and clear, it's sometimes choppy: "Chemicals make the oil less harmful. But they add poisons to the water." Does cutting the sentence in two and treating the subordinate clause like a sentence really make it easier to read? Subtle in texture and deep in tone, the colorful artwork effectively illustrates marine animals and oil tankers; there are also diagrams of cleanup operations, maps, and fanciful ideas (the "1,000 big swimming pools" that could be filled with oil spilled from the Exxon Valdez). The book ends with suggestions for preventing oil spills, from conserving energy at home to writing letters to members of Congress requesting better oil transport legislation. From the Let's-Read-and-Find-Out Science series, a good introduction to the subject. See Lauber, below, for another series title. Carolyn Phelan

About the Author

Melvin Berger is the author of many classic LRFOs, including Germs Make Me Sick!, Oil Spills! and Why I Cough, Sneeze, Shiver, Hiccup, and Yawn, as well as other nonfiction on the Harper backlist. He lives in East Hampton, NY.



Roma Gans is an expert in early childhood education, professor emeritus of Teachers College, Columbia University, and co-founder and editor of the Let's-Read-and-Find-Out-Science series. Dr. Gans lives in West Redding, Connecticut.

Paul Mirocha has illustrated several books for children, including Melvin Berger's Let's-Read-and-Find-Out-Science Book, Oil Spill! Mr. Mirocha lives in Tucson, Arizona.

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0 of 0 people found the following review helpful.
Five Stars
By Ann T.
Product arrived as described. Would use seller again.

0 of 0 people found the following review helpful.
"Oil Spill" A Must for Relevant lessons on the Cause and Effect of OIl Spills
By Elaine
I am a third grade teacher and the book "Oil Spill" was a fantastic addition to my Science hands on lesson on causes and effects of oil spills and on the environment and wildlife in America. I highly recommend it and the pictures and content are relevant for elementary age children.

5 of 8 people found the following review helpful.
Great book with lots of great info
By Melissa Sack
We just read this book as a read aloud for science in our homeschool. We learning alot about oil spills and the damage they can cause. At the end of the book was the idea for kids to write to Senators about laws for oil tankers and such. My son and I plan to do this. This is a great lesson on how kids can be involved and can make a diffrence in the world today.

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Saturday, 12 November 2011

[N836.Ebook] PDF Ebook Introductory Techniques for 3-D Computer Vision

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Introductory Techniques for 3-D Computer Vision

  • Published on: 1709
  • Binding: Paperback

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[V523.Ebook] Get Free Ebook World as Laboratory: Experiments with Mice, Mazes, and Men, by Rebecca Lemov

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World as Laboratory: Experiments with Mice, Mazes, and Men, by Rebecca Lemov

Deeply researched, World as Laboratory tells a secret history that's not really a secret. The fruits of human engineering are all around us: advertising, polls, focus groups, the ubiquitous habit of "spin" practiced by marketers and politicians. What Rebecca Lemov cleverly traces for the first time is how the absurd, the practical, and the dangerous experiments of the human engineers of the first half of the twentieth century left their laboratories to become our day-to-day reality.

  • Sales Rank: #927355 in eBooks
  • Published on: 2006-11-28
  • Released on: 2006-11-28
  • Format: Kindle eBook

From Publishers Weekly
Lemov, a historian and anthropologist, addresses nearly a century of study into "human engineering," the idea that behavior can be modified through manipulation of the surrounding environment. The social implications of such research are important, but equally worth pondering, she suggests, is what it tells us about "the impulse for scientific experimentation" and how far scientists will go to indulge it. Some of her most intriguing passages deal with individual researchers like fear specialist O. Hobart Mowrer and sociologist John Dollard and how their theories—their career paths, even—were shaped by their emotional conditions. But Lemov balances this personal approach with close consideration of the major institutions involved, tracking the effect of grants handed out by the Rockefeller Foundation and digging into the vast archives of Yale's anthropological database (all the more remarkable for being entirely on paper). She also reports on the government's interest in the field, including the CIA's encouragement of research designed both to combat and refine psychological torture. Lemov's final charge, that "many people continue to suffer from the use of these techniques" as deployed by consumer surveys and political polls, needs substantiation, but her historical argument is both eye-opening and persuasive. (Dec.)
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
Lemov explores the behavioral sciences during the years 1900-60, after which much of the human experimentation previously conducted acquired an odious reputation; the author remarks she was predisposed to dislike the psychologists, anthropologists, and sociologists who conducted it. Lemov improved her opinion of them, but her well-researched book nevertheless imparts a sense of uneasiness about human engineering. An outgrowth of stimulus-response experiments on animals, behavior modification of people became the goal of ambitious psychologists such as John Watson, coiner of the conditioned-response theory. Tellingly, he eventually went into advertising, while in his wake in the 1920s, foundations directed by behaviorist enthusiasts funded behavioral science centers at Yale and Harvard. With World War II, Lemov remarks, their denizens traded lab coats for uniforms, applying behavioral theories to occupied areas. A balanced account of the behaviorists' crusade, Lemov's history provides crucial backstory to contemporary practices in psychology and mass media. Gilbert Taylor
Copyright � American Library Association. All rights reserved

Review
Praise for World as Laboratory:

�??Delves into both the grotesque and the comical experiments that built the modern world . . . With a healthy sense of amusement and an appreciation for the absurd, Lemov recounts the attempts of the now largely defunct fields of behaviorism and behavioral engineering to quantify, predict and ultimately control human behavior . . . the book handles tough subjects in a deft and even charming manner.�? �??Seed Magazine

�??Rebecca Lemov, a lecturer at the University of Washington, has produced a lively and well-researched history of the human engineering field and its broad intellectual and social legacy.�? �??Michael O'Donnell, The San Francisco Chronicle

�??An often enthralling history of the young science of human behavior and society.�? �??Scott LaFee, San Diego Union Tribune

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9 of 10 people found the following review helpful.
5 stars for the subject matter - but only 3 for the content
By D. Hodgson
Considering the incendiary nature of the topic (social control, brainwashing, forcible interrogations, chemical coercion) the euphemistic title of this book says much about how the content is treated. Mice, mazes and men - sounds harmless, no outrage there. Yet the history of how American behaviorists extrapolating from the techniques of B.F. Skinner (who oddly receives little mention) & Joseph Mengele (whose failed sleep-coma experiments were copied in the CIA's MK-ULTRA program) receives no mention at all.

Reading along through all the chapters, the actual "what can I take with me" information is very light, although the lengthy descriptions of many of the behaviorists' personal histories are more than sufficient. For all the talk about rat maze experiments and their importance, few are actually discussed in detail and fewer still are the facts actually learned from these.

In Part Three, "Files: Out Of The Laboratory" much is made of how -large- the files on human cultures collected at Yale were, and how -exhaustively- they were cataloged - but few examples are given of the data itself, who the data-gatherers were, and what protocols these data gatherers followed in their world travels, if anything.

And what practical techniques, exactly, did the modern beneficiaries of all this Cold-War experimenting (public relations, advertising, pollsters, marketing, government, the State Department) get out all of this? Entire books have been written on the techniques of persuasion used by each of these groups yet in "World As Laboratory" the reader walks away with very little in terms of concrete, practical modern-day examples.

The "thriller" part of the book, of course is Chapter 10's "The Impossible Experiment" documenting the CIA's brainwashing and drug experiments which rank among the most putrid of shames ever perpitrated upon American citizens by their own government. Yet, while related subjects such as Stanley Milgram's experiments are given great coverage, the equally important (and horrifying) Stanford Prison experiments are glossed over in just a couple paragraphs.

If you're wondering how Rebecca wraps this all up in her Conclusions, one need only refer to title of the book again - ultimately, the author is sympathetic, and even slightly admiring, of the scientific amoralists portrayed in the book. And although she tries to reassure the reader that attempts to create a Manchurian Candidate were unreliable and inconsistent at best, one can't help but feel that Rebecca is (mildly) rooting for the wrong team.

4 of 5 people found the following review helpful.
Lessons from Questionable Experiments
By Rob Hardy
You want people to do your bidding; it's only natural. And governments, of course, would like other governments to do their bidding, but they'd like to have their own people do their bidding, too. How can this sort of influence best be strengthened? Well, perhaps it would be best to go to the people who study stimuli, responses, drives, and so on, to see what makes people tick. And if the researchers have a good idea of what influences people, then surely they are the ones to consult about actually doing the influencing. It has already been done, of course, and historian and anthropologist Rebecca Lemov has documented the history of such research and attempts at control in World as Laboratory: Mice, Mazes, and Men (Hill and Wang). It is an extraordinary story about very smart guys doing experiments, some of which were quite stupid and some which caused a great deal of suffering (to both animals and humans) to see how subjects could be made to learn the right way to behave. Lemov demonstrates that this was not some ivory tower effort at great remove, but a movement whose results are still with us.

The book starts with rat experiments. Regardless of how you feel about putting rats through such trials, the astonishing fact is that rats were so wonderfully controllable that the researchers assumed that if they just knew the right conditions to administer to humans, they could, as Lemov writes, "... explain the full range of human behavior and make it predictable and therefore controllable." Scientists were sure that if they could make rats do something, they could make humans do it, too. Then they could explain such phenomena as love and union organizing, looking at internal states in an objective, perhaps mathematical way. Some of the most benign experiments on humans were the Hawthorne experiments, which found that just paying experimental attention to humans helped their morale. Other experiments were less benign. Psychiatric patients got LSD or induced comas, without their permission or knowledge. Some got a recorded message like "You killed your mother" piped into their ears thousands of times. However, turning people into ciphers might be easy, but it also isn't very useful. Despite the interest and funding of such organizations as the CIA, researchers kept coming up against a very real problem in getting people to do what the researchers (or government) wanted them to do, or reveal what they wanted them to reveal: a real change in behavior does not happen without full and willing cooperation. There is one mention in the book of Abu Ghraib, but no reader will be able to avoid thinking of it frequently.

The bizarre experiments thus had a hopeful lesson. Brainwashing can be simply done, but it is useless simply to brainwash a person if you expect to control that person. You could create a vegetable, but that was useless; when researchers tried to instill, rather than erase, behavior, as one veteran of the CIA's MK-ULTRA program wrote, they failed eventually because "...the subject jerked himself back for some reason or the subject got amnesiac or catatonic." In all these grand plans for controlling people for society's good, no one could overcome the great obstacle that not only are people not rats, they are individuals, and no one plan is going to accomplish change for them all. Lemov shows that besides this failure, there is a legacy of such scientific effort: focus groups, consumer research, political polling. It isn't nearly as close to control as the scientists described here wanted to get, and let's be glad of that.

2 of 2 people found the following review helpful.
Psychology Beyond Skinner
By James Gregg
I greatly enjoyed and appreciated Ms. Lemov's review of the evolution of behavioral psychology and the analysis of its weaknesses. As a student of B.F. Skinner at Harvard in the 1950s, I have had a lifelong interest in this subject.

First, Ms. Lemov exposes the basic risks and dangers of "behavioral engineering" and "control" in democratic societies. She also reveals the inadequate appreciation by behaviorists of the distinctions between the nature of humans and that of other animals. This failure was a fatal flaw in the behavioral concepts. Most significantly, if one accepts the concept of the need for "social engineering," the behaviorists never provided a persuasive set of social goals that should be attained by such methods. What is the point of social engineering and control with no clearcut ends in mind?

For anyone interested in the history of psychology, this book is a "must read."

James M Gregg,

Potomac, Maryland

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Wednesday, 9 November 2011

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  • Sales Rank: #173857 in BISS
  • Brand: In-House Solutions
  • Number of items: 1
Features
  • Mastercam X9 Handbook Volume 1
  • Title:�Mastercam X9 Handbook Volume 1
  • ISBN:�978-1-77146-384-3
  • Publisher:�In-House Solutions Inc.
  • Binding:�Spiral Bound

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Tuesday, 8 November 2011

[B168.Ebook] Ebook Google Analytics Integrations, by Daniel Waisberg

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Google Analytics Integrations, by Daniel Waisberg

Google Analytics Integrations, by Daniel Waisberg



Google Analytics Integrations, by Daniel Waisberg

Ebook Google Analytics Integrations, by Daniel Waisberg

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Google Analytics Integrations, by Daniel Waisberg

Get a complete view of your customers and make your marketing analysis more meaningful

How well do you really know your customers? Find out with the help of expert author Daniel Waisberg and Google Analytics Integrations. This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You’ll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior.�

  • Explains proven techniques and best practices for collecting clean and accurate information from the start
  • Shows you how to import your organization’s marketing and customer data into Google Analytics
  • Illustrates the importance of taking a holistic view of your customers and how this knowledge can transform your business
  • Provides step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action�

Google Analytics Integration is your in-depth guide to improving your data integration, behavioral analysis, and ultimately, your bottom line.

  • Sales Rank: #200220 in eBooks
  • Published on: 2015-04-08
  • Released on: 2015-04-08
  • Format: Kindle eBook

Review

"Daniel provides critical insight into how to increase both the fidelity and the actionability of your Analytics data through the many available integrations.� This practical guide will quickly get you through the setup, diagnose any issues, and cut to the bottom line value of these important connections."

Paul Muret, VP Engineering, Google

"Integrations are among the most important value adds that Google Analytics provides, making it possible to combine both pre visit and visit data to paint a complete end-to-end picture of a visitor's journey through a business. Integrations provide several kinds of important insights/analysis ranging from providing deep insights into what ads lead to high quality traffic (e.g. AdWords integration) to how to better monetize your content (e.g. AdSense integration). Also, Daniel is one of the best people to educate folks on the value and power of these integrations. I have known Daniel for several years now and he is easily among the most knowledgeable people I know when it comes to Analytics. He has worked closely with several businesses and publishers and helped them succeed and it is great to get these deep insights directly from him."

Sagnik Nandy, Distinguished Engineer, Google Analytics

"Daniel's insightful recommendations on how to make digital analytics more actionable via integration are well researched and tightly presented in this wonderful book. This is a must read for analytics users and marketers!"

Babak Pahlavan, Director of Product Management, Google Analytics

"A key benefit of Google Analytics is the deep integration with other Google Product. Daniel does a great job of describing why the integrations are important, how to set them up and how to actually use them. "

Justin Cutroni, Analytics Evangelist, Google Analytics

"Delivering on the promise of big data requires not just capturing massive amounts of data in individual silos, rather it requires an incredible ability to integrate the aforementioned silos to let real insights transform businesses. Daniel's new book outlines specific strategies to accomplish this lofty goal for your digital data!"

Avinash Kaushik, Author of Web Analytics 2.0 & Web Analytics: an Hour A Day

From the Back Cover

A roadmap for turning Google Analytics into a centralized marketing analysis platform

With Google Analytics Integrations, expert author Daniel Waisberg shows you how to gain a more meaningful, complete view of customers that can drive growth opportunities. This in-depth guide shows not only how to use Google Analytics, but also how to turn this powerful data collection and analysis tool into a central marketing analysis platform for your company.

Taking a hands-on approach, this resource explores the integration and analysis of a host of common data sources, including Google AdWords, AdSense, CRMs, and many others. Armed with this knowledge, marketers and developers can deliver on the promise of a truly transformative view of customer behavior and acquisition.

Google Analytics Integrations provides the complete, step-by-step guidance businesses need to improve data integration and behavior analysis, and will show you how to:

  • Use proven techniques to collect clean and accurate data
  • Integrate and import all relevant marketing and customer data into Google Analytics
  • Use new analytical capabilities to gain further insight into customer behavior

About the Author

DANIEL WAISBERG is an Analytics Advocate at Google, where he fosters Analytics by educating and inspiring professionals when it comes to making data-driven decisions; he spends a considerable amount of his time analyzing and visualizing data to come up with interesting and actionable stories. Daniel is also the Founder & Editor of online-behavior.com, a respected Analytics portal.

Most helpful customer reviews

8 of 9 people found the following review helpful.
Yep, this is the guide....
By Farm Chick
This easy to read and understand book is THE essential guide to understanding & implementing Google Analytics. I do not consider myself a very technical person yet I have built a few ecommerce sites with Wordpress & platforms like Shopify & Bigcommerce. While you do get some basic analytics with these types of sites, nothing can compare with Google, particularly when it comes to integration with mobile apps, youtube, and customized user data. The problem that this guide solves is in making Google Analytics very easy to understand for anyone & the included screenshots help tremendously for visual learners. The info presented here is both comprehensive and succinct outlined in a way that the average person can easily grasp.

I was able to move through this book fairly quickly without getting bogged down with too much technical terminology. There are some suggested resources to add to the info including the Analytics Academy, Universal Analytics, The Interface Map, etc. which supplement the guide and are absolutely essential to getting started. I find that the information in this integrations book far surpasses the info I have found on the web, which has often has left me with more questions than answers on many occasions, and yes....a great deal of frustration! One simply cannot compare taking hours to find the right answer to a fundamental problem online to having a guide available to answer any question that might (most likely WILL) come up in using Analytics.

Subjects covered in this book include; Implementation & Best Practices, Customizing Your Code, Setting Up The Analytics Interface, Tagging Your Inbound Traffic, AdWords Integration, AdSense Integration, MobileApps Integrations, Webmaster Tools, YouTube Intergration, Custom & Custom Data Integrations, User Data Integration, Marketing Campaign Data Integration, A/b Testing Data Integration, Email Data Integration, and Offline Data Integration.

I personally have gotten the most out of the marketing campaign & email data integration chapters since I am not yet at the point of using Adsense & Adwords for my sites. I mention this because I had first assumed this book dealt primarily with those channels, and I was wrong. This guide is intended for all levels of users of Google Analytics and you can easily skip to the chapter that's most relevant for your usage. The author also makes himself available to answer questions should Google decide to change/upgrade info in addition to the tips provided here, and that's downright handy. Highly recommended!

4 of 5 people found the following review helpful.
A great guide to the free, comprehensive Google Analytics platform
By Bob Walter
This is a very interesting read. Since it's written by a current Google employee, it gives insight into the Google analytics platform in the context of Google's intentions. I use Google analytics in addition to a tool that I host on my servers, Piwik. The numbers from Piwik and Google never agree. Google always shows more users. This is interesting since the Javascript for both are located one after the other in my footer. However, exact numbers is much less important than trends and page popularity, entry, and exit pages.

This book explained exactly how Analytics integrations, the combination of pre- and post-visit activities can help improve site performance. There is much in this book that goes way past my interest in site analytics, but if you have a site that produces revenue, this book and the very robust Google platform provide help in building traffic and revenue.

The book itself is well organized and it is easy to go directly to the topic of interest. While it's true that the Google help pages provide the same information, just having it in convenient form organized for easy use is well worth the price. If you use Google analytics, even casually, you will get value from this book.

6 of 8 people found the following review helpful.
Just the Book I Needed
By Rebecca Haden
Google Analytics is the gold standard for web analytics, and arguably the best source of data on website performance.

This book is not for people who are new to analytics, but it begins with an excellent discussion of how -- and why -- to start with business goals, build key performance indicators, and plan how to collect and analyze data, as well as some thoughts about testing and getting buy-in from others in your organization. This plan is much better than merely poking around in your analytics and responding to the up and down arrows.

The first chapter has a number of other useful discussions on matters like tagging traffic, setting up your interface, and implementing tracking code. None of this is extensive, but it's enough for people who are fairly comfortable with Google Analytics and able to Google up the details.

The main part of the book tells yo how to integrate Google Analytics code with other things. It takes you through the official integrations, including Adwords, AdSense, mobile apps, Webmaster Tools, and YouTube. While all this information is available online, there is a lot to be said for having step by step instructions right in front of you as you work. The instructions are thorough and written in a generally non-technical manner, though you do need to be familiar with cncepts like destination URLs, paid search, etc.

Having covered the integrations which are available in Google Analytics, the book goes on to discuss how to do custom data integration. This section frequently refers readers to Google's own documentation, and you shouldn't expect to be able to follow the instructions if you don't know HTML. However, this is again more detailed and accessible than what you'll find in Google's instructions, which are directed to professional developers.

This is entirely a how-to book, not a book to enjoy reading on your porch. If you've had some frustrations with GA integrations, or wished you could do them yourself but didn't want to take a chance, this is exactly the book you need.

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Monday, 7 November 2011

[A799.Ebook] PDF Ebook Housing Policy at a Crossroads: The Why, How, and Who of Assistance Programs, by John C. Weicher

PDF Ebook Housing Policy at a Crossroads: The Why, How, and Who of Assistance Programs, by John C. Weicher

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Housing Policy at a Crossroads: The Why, How, and Who of Assistance Programs, by John C. Weicher

Housing Policy at a Crossroads: The Why, How, and Who of Assistance Programs, by John C. Weicher



Housing Policy at a Crossroads: The Why, How, and Who of Assistance Programs, by John C. Weicher

PDF Ebook Housing Policy at a Crossroads: The Why, How, and Who of Assistance Programs, by John C. Weicher

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Housing Policy at a Crossroads: The Why, How, and Who of Assistance Programs, by John C. Weicher

Since Franklin D. Roosevelt's New Deal, American housing policy has focused on building homes for the poor. But seventy-five years of federal housing projects have not significantly ameliorated crime, decreased unemployment, or improved health; recent reforms have failed to revitalize low-income neighborhoods or stimulate the economy. To be successful in the twenty-first century, American housing policy must stop reinventing failed programs.

Housing Policy at a Crossroads: The Why, How, and Who of Assistance Programs provides a comprehensive survey of past low-income housing programs, including public and subsidized housing, tax credits for developers, and block grants for state and local governments. John C. Weicher's comparative analysis of these programs yields several key conclusions: Affordability, not quality, is the most pressing challenge for housing policy today; of all the housing programs, vouchers have provided the most choice for the poor at the lowest cost to the taxpayer; because vouchers are much less expensive than public or subsidized housing, future subsidized projects would be an inefficient use of resources; vouchers should be offered only to the poorest members of society, ensuring that aid is available to those who need it most.

At once a history of housing policy, a guide to issues confronting policymakers, and a case for vouchers as the cheapest, most effective solution, Housing Policy at a Crossroads is a timely warning that reinventing failed building programs would be a very costly wrong turn for America.

  • Sales Rank: #2217228 in Books
  • Brand: Brand: AEI Press
  • Published on: 2012-12-16
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.37" h x 1.12" w x 6.47" l, 1.30 pounds
  • Binding: Hardcover
  • 350 pages
Features
  • Used Book in Good Condition

Review
Weicher provides an analysis of assistance programs for low-income households in federal housing policy since the early 20th century. The book begins with an appropriate review of the historical development of federal housing programs. Weicher then argues that since FDR's New Deal housing policies, low-income residents of urban neighborhoods have not witnessed improvements in crime, unemployment, or health. As an economist, the author writes nine chapters to build the argument that federal housing subsidies have been largely ineffective for decades. Weicher asserts that HUD's policies did not induce the production of affordable, decent housing. He argues that the best policy response is to embrace housing vouchers that provide households with greater choice and lower the costs of the housing programs. It is a nice addition to the literature because it contributes to an understanding of the political debate on housing assistance. Practitioners will benefit from the author's experiences. Summing Up: Recommended. Professional collections. (CHOICE)

Weicher is a wise housing veteran who has worked in the government and in the private sector. This book adds a deep alternative perspective on affordable housing to the perspectives of many books that have been published recently. It cannot only be used as a textbook in graduate classes on housing economics or housing policy but also provides chapters for graduate classes in public finance and budgeting, program evaluation, policy making processes, and perspectives on how Washington works and ‘gets stuff done.’ (International Journal of Housing Policy)

About the Author
John C. Weicher is director of the Hudson Institute's Center for Housing and Financial Markets.

Most helpful customer reviews

0 of 0 people found the following review helpful.
authoritative account of housing policies for the poor
By Edgar O. Olsen
Definitive account of low-income housing policies by one of the country's most knowledgeable experts. Must reading for anyone serious about the topic. Excellent illustration of the adage that the devil is in the details. Analyzes the arguments for government activity of this type, and describes the nature, size, and performance of all major federal programs. Evidence-based policy analysis at its best.

See all 1 customer reviews...

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Housing Policy at a Crossroads: The Why, How, and Who of Assistance Programs, by John C. Weicher PDF
Housing Policy at a Crossroads: The Why, How, and Who of Assistance Programs, by John C. Weicher PDF